Podcast Insights with Janet Murray - The Courageous Content Creator

Oct 12

This week I welcome Janet Murray to the show!

We had such a great conversation!

Janet shares with us what she does, why she decided to start a podcast [1.26 min], the planning process she went through, and how her experience as a journalist helped her with this process.

She stresses the importance of creating content for your audience. Who would they really want to hear from? What would they find useful [6.39 min]

We talk about Janet's target audience and how it's not just about the 'traditional' demographics, for example, age, gender, and job title. That you need to look beyond those and think about the feeling you want to create with your audience. [10.01 min]

How her podcasts and knowledge have evolved over the years [14.22 min] and breaking down the preconceptions around podcasting that can put up barriers to starting. [18.33 min]

Janets shares that the best piece of advice she's been given was to start with a series of episodes on a particular topic as opposed to setting out to podcast 'forever'! [23.54 min]

The importance of creating excitement around your podcast before launching [29.04 min] and experimenting with your social media content to compare engagement/reach of posts.

Janet's love/hate relationship with Audiograms! [35.06min] Interesting to get her perspective on this.

Tips and advice for those of you that have a podcast but are feeling stuck. [40.51]

Thanks so much to Janet for coming on and sharing her knowledge.

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About my Guest:

Janet Murray is a content strategist who helps businesses/brands increase engagement and sales from their content.

She’s the creator of the 2023 Courageous Content Planner & Content Kit - along with a whole host of content kits that save time on content planning/creation.

Janet is also the host of the Courageous Content podcast and founder of Courageous Content Live Event - an annual content marketing event for creative businesses/brands.

She’s also a keynote speaker who has spoken on big stages all over the world including The Youpreneur Summit (London), CMA Live (Edinburgh), Inbound (Boston, USA), Tribe (Nashville) and the Marketing Business Summit (Milan).

Janet is also ‘AUDHD’ - which means she is autistic and has ADHD (Attention Hyperactivity Deficit Disorder). Which means she has a strong desire for order/routine …but is also ‘one of the most disorganised people on the planet’. Making her one of the unlikeliest people in the world to launch a planner.

She puts her unlikely success down to creating easy-to-follow systems and processes to help her stay productive (strategies that work for anyone who struggles to stay focused).

When she’s not creating content - or talking about it - Janet plays the piano, sings, runs and talks to her 3 cats (although not at the same time). She is the mum of a teenage daughter and a long-suffering football widow.

Website/socials

Website: https://www.janetmurray.co.uk

Instagram: https://www.instagram.com/janmurrayuk/

Facebook: https://www.facebook.com/janetmurrayofficial

TikTok: https://www.tiktok.com/@janmurrayuk

Twitter: https://twitter.com/jan_murray

Linkedin: https://www.linkedin.com/in/janet-murray74/

Podcast:

https://courageous-content.captivate.fm/

If you have any questions or would like some help with your podcast, you can book a 30-min Free Session with me.

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