Why a Podcast is Great for your Business
In this week's episode, I'm talking about why podcasts are great for your business.
A key point is that you can build authority in your zone of genius - you do this by creating content that you know will resonate with them.
It gives your potential clients a chance to get to know you better and will help them decide whether they want to work with you.
They are a way to create engagement with your listeners and expand your community.
They compliment your marketing overall. Your podcast is part of it, not a separate entity.
You can utilise your content and repurpose it into other forms like blogs, email marketing, social media posts, audio and visual clips.
Make sure you put them on your website, this will help increase SEO. You will drive more traffic to your website so people can see how awesome you are!
Research Links
18 Essential Podcast Statistics You Need to Know in 2022 https://thesocialshepherd.com/blog/podcast-statistics
Influencer Marketing Hub - Podcast Statistics https://influencermarketinghub.com/podcast-statistics/
Podcast Statistics and Data [July 2022] https://www.buzzsprout.com/blog/podcast-statistics
If you have any questions or would like some help with your podcast, you can book a 30-min Free Session with me.
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