Ready, Steady...Launch!
Welcome back after my little summer break!
In this week's episode, I'm talking about launching your podcast.
If you're ready to launch then you will have done all your planning and prep beforehand.
if you're listening to this and you're not quite ready to launch then take a look at some of my previous episodes to help you on your way.
Once you have a launch date, work backwards to plan your marketing campaign.
Plan a mixture of posts :
- audiograms/video clips of you have them.
- Record a video (if you're comfortable) announcing your podcast or go live on Instagram or Facebook.
- Use your podcast branding and design some graphics in Canva
- Pick some quotes from your episodes that will resonate with your audience.
I'd recommend using a social media scheduler to do this. I use a mixture of Meta Business suite for Instagram & FaceBook and Buffer.
Email List - if you have one, utilise it! Keep your audience up to date.
Basically, tell everyone about your upcoming podcast!
Launching with 3 episodes and a trailer:
I've done some research on this and there are some valuable points for and against it.
You could launch with your trailer (released before) and 3 episodes. This way once people are listening and they love it, they can binge a few episodes. This is how I chose to launch this podcast.
Top tip: Don't forget to do is promote the episodes that are launched altogether. You could tease some of the clips as part of your pre-launch promotion.
OR you can launch with a trailer and 1 episode. I did this for my first podcast, The Virtually Inspiring podcast.
Throw a virtual launch party! I've not done this but know a few people who have done this.
It can be a great way to get everyone excited about the podcast.
If you have phone numbers then you can create a Whatsapp group and get everyone involved this way.
Shout out to HR Directors Cut as this was their strategy.
Make sure you keep up engaging with your audience throughout, reply to comments/ DMs/Emails
Research Links
The Virtually Inspiring Podcast – Rachael Botfield – Podcast Manager https://spotifyanchor-web.app.link/e/TWipS4PSKAb
Buffer - Social Media Scheduler https://buffer.com/pricing
Canva | Affiliate Link https://www.canva.com/join/rqf-nbl-rlk
Canva | Features https://www.canva.com/features/
If you have any questions or would like some help with your podcast, you can book a 30-min Free Session with me.
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Thanks so much!
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