Faces Sell Brands with Aga Mortlock
Welcome to Season 4!
➡️ Show your face and make a difference
➡️ Build trust with authentic images
➡️ Connect with your audience through branding and photography
In this episode, we dive into the importance of showing your face in your brand and how it can make a significant impact. My guest, Aga Mortlock, a passionate brand photographer, shares her journey and expertise in creating authentic, standout images that are crucial for your brand experience.
Aga discusses the evolution of her career from fashion and commercial photography to finding her true calling in brand photography. She emphasises the importance of visibility, the know-like-trust factor, and how personalised brand photos can capture the true essence of your business.
About Aga Mortlock
Aga is a dedicated brand photographer with over 20 years of experience. She specialises in creating bespoke images that reflect the unique personality and passion of her clients. Aga works with business owners to help them connect with their audience through authentic and engaging photography.
transcript
Rachael Botfield: [00:00:00] Hi, and welcome to Podcasting 101 with Rachael. This podcast is for busy female entrepreneurs who run their own businesses and want to start a podcast or who may already have a podcast. I want to share practical information and tips on how you can get your podcast started and managing it along the way.
I'll also be interviewing other female podcast hosts to give you real insight into what it's like.
Hi everyone, and welcome to this week's episode. We're going to be talking about branding today and how showing your face makes a difference. My guest today is Aga Mortlock, who is a brand photographer, passionate about photography and creating authentic standout images that are crucial for [00:01:00] your brand experience.
Welcome Aga. Hello, fantastic to be here today. Yes, thank you for coming on and talking all about photography and branding. Um, just start with, do you want to just tell us a little bit about yourself and where your passion for photography started?
Aga Mortlock: Yes, absolutely. It started long, long, long time ago. You know, everybody's got their story, but my story started at 16.
That was my first photography course I joined. And then, you know, the lives took different, uh, uh, different angles. I studied politics, sociology, because you're supposed to have a job, right? Proper job. But somehow I went back to my, uh, beloved photography and at the age of 20 something, I decided You know what?
This is it. That's why I want to do it. I'm going to have a go. And I did. And the rest is history. So it's been over 20 years right now and I've been professionally doing photography. And recently, well, a few years ago, I [00:02:00] completely turned my, uh, photography into brand photography because I used to do fashion, commercial, editing.
Sort of things. I worked for Portraits Photography. I run my own Portraits Photography and Makeover studio. So I went around the block quite a lot when it comes to photography fields, but it feels like brand photography. It's that kind of type of photography, which really fulfills me with joy. First of all, I really love working with people.
And also I really love working with people who feel passionate about what they do. And you know, when you're rubbing off each other, that energy, so, so that's, that's just fantastic. And I am now I'm sticking to it because that exactly what I think I've been meant to do. So I'm sticking with it. So if you need wedding or questioning photographer, please do not ask me.
Because I don't like to say no, and I will
Rachael Botfield: say no. So your focus now is helping business owners create their brand. And I have seen some of your photos, um, [00:03:00] Aga and I met through the Women in Business Network and you did Susie Sprigg, who's the, yeah, who's one of the leaders of the It's a Roddick Online National Group.
And then obviously there's some in person groups for her as well. And I thought they were fantastic. I really loved those photos when she shared them. So part of why we wanted to have this conversation is using Susie as an example there, having known Susie and met her and her personality and her business, those photos really captured her and that authenticity that we all want to see because we are people, selling to people, we are, we want to be having that human connection.
And those photos are such an important thing, um, to have for your business. And then obviously I know we're here talking about podcasts, but your podcasts will be for your business. So they are a complete, um, package. And the podcast is an extension of your business. So why is it important to create a brand [00:04:00] for our business?
What part do our faces play in our brand?
Aga Mortlock: I think first of all, it's all about disability. And also that know, like trust factor. Okay. So imagine people when appearing on a telly automatically, you think like you know them. Okay. It's just, it just feels that kind of familiar feeling to it. And actually it's funny enough, cause I did post on my, uh, social media today about connection.
You build the connection, not only by showing face to face and, you know, going with people for coffee, meeting them on zoom, but also you need to create that brand, which is visible and people respond more. If they can see the face behind the brand, otherwise, it's just another one big brand, which is kind of an anonymous, you know, and, and people can't really connect with it if they see that you, that person, and they, they know inside and out of why you're doing things, you know, why you, why you're passionate about certain things, you know, who are you, and as we know, we're not for [00:05:00] everybody, we're not for, we're not for, you know, sometimes we need to kind of, you know, speak to our audience and showing yourself authentically.
It's really, really crucial because by doing this, we connecting to those people we really want to connect. So like, for example, Susie's, um, Susie's very kind of, she's all about women, right? She gathers them. She's got this fantastic energy. She's bubbly. She's high spirited. So those images have to showcase how she is, but how she enclosing everything, how she creates it.
Space for everybody, you know, to feel comfortable and familiar with, you know? So, uh, so when I, when I create pictures for brands, it's always bespoke. It's not like we're going to do the coffee mug shot and a laptop thing. You know, your box standard things, everybody's different. So for me, it's really important to get into the nitty gritty of your brands and your personality.
Otherwise I won't be able to show who you really are. And I think for me, that's the difference between having some. [00:06:00] generic headshots to actually having beautiful brand photography, which shows your personality and people see, okay, I feel like I know her. I need to know a little bit more. Okay. So, so I think it's just.
It's really important that all those images are authentic to you. So it's really important for a photographer to understand where you're coming from, what's your why's, why you're doing what you're doing, why you feel passionate. And with brand photography, it's not only about the beautiful pictures of you.
But it's also about setting images for those topics you want to kind of showcase in your business. So tools of your business, you know, behind the scenes and all those different things who makes you, you makes your business because people are nosy, right? They want to see what's happening behind the scene.
They want to see what's your little ritual you're doing in the morning. They want to see, and I'm not saying showing colour of your toothbrush, but you know, just having all those different things, you know, which makes you, you, and then when they're familiar with you, they think, I really like that person.
She could be my friend, you know, I want to get in touch with her, you know, and that's how [00:07:00] they're booking your services or, you know, they're kind of getting that gist of you, of your energy. So I know it sounds a bit awful, but that's how I work. I really want to get into the nitty gritty of you and showcase the exact essence of you, but you on your very good day.
Okay.
Rachael Botfield: On the best day. I love that. And I think I totally agree with that. And What you said about like, know, and trust, that is, for me, podcasting is another way for you to do that. It's all about visibility, isn't it? Yeah. And I feel that that, the branding, especially having, um, having your photographs done, like you talked about capturing the essence of you.
Those photographs will really help bring everything together with your podcast as well. So, um, This is an audio only podcast, you're just listening to our voices and then you're getting to know, um, what we're both like and, and, uh, what we're about, but having the images as well [00:08:00] can help solidify that whole brand experience and the whole experience of them getting to know you through your podcast, through your social media, through your website, whatever medium it is that they come, come across you.
Aga Mortlock: Absolutely. And I think with the podcast, again, this is another, you know, we not to. Two-dimensional people. Yeah, we very much much 3D and 4D, right? So yeah, it's very important to have those beautiful images you feel confident to show Okay, because how many times we've got those pictures and you really really not happy But we've got no other choice and we're putting them out there and putting them with like that will do Will do is not good enough for you.
Okay, love. So I think we have to, whatever we do in online presence and online space, we have to be proud of what we're putting out there. If it's mediocre and we're not happy about this, it's a very good chance that people gonna get that perception of us as well. So your impression is all about showcasing your face.
Showcasing your voice, I always say to [00:09:00] people, do your live videos, go out there, show people how your body language, you know, everything comes together. So when we talk about the visibility, voice is very important as well, because people kind of, you know, When they're going to see eventually face to face, you know, it's really important that they, because our perception of all the human beings on so many different levels, so voice, sound, visuals, movements, body language, everything comes together.
If you're giving people more of those touch points, you know, they can create that vision of you without meeting us face to face more, more than better. Right. So I think the podcast and also the topics you're interested about and passionate, you can, do you, do you think Rachel, they can actually feel passionate in people's voices?
You know, the people light up, the voices light up, the faces light up when they talking about what they passionate about. And that's very, very often the case. What happens when you run your own business, right? So it's really important that if you feel passionate about [00:10:00] something, you look passionate about something, you just go there with confidence and amazing energy, people are going to completely buy into it.
Rachael Botfield: Yeah, you absolutely can tell when people are passionate about it. I mean, I can tell your passion shining through of wanting to help people, yeah, to help people, you know, get the best out of them to help them with their business, with whatever they, whatever their passion is for their business. And I. When I first had my brand photos done, um, there were a couple of years ago, a couple of years ago now, before then I was kind of using stock images and things like that on my website, as you do when you first start and things.
But I, I really loved it when I had my, my first pictures done because there's a, there's a select few that I really love. Like there's one that's for my podcast art and I use for my profile picture and I really feel like that's me. And I like, and I love using [00:11:00] them for my website. I use them in my social media as well and my graphics.
And, like you say, it's that way for someone to see your face and your, your passion coming through. So, one thing I was going to ask is a lot of us who are starting a podcast already have a business, you know, like myself. And as I was saying before we set recording, I actually created a separate brand for my podcast.
And, um, cause I, when I first started out, I was a virtual assistant and, uh, then I became, um, interested in podcasting and decided that was my passion and went down that route. So I actually have two different brand colors and it's something, as I said, that I've been thinking about changing because I feel like there's a bit of a.
difference between the two colours. But if someone is starting their podcast, would you, you'd recommend that they extend their current brand and, and bring that under podcasts under that kind of banner? What [00:12:00] kind of, um, tips or, or recommendations about images and also, um, where to use those images as well that they could do for their, for their podcast?
Aga Mortlock: When it comes about branding, I'm really strong believer into having a same voice and consistency across all those different projects you do. Because you, your brand, you're not going to be like two different peoples all of a sudden, right? It's always you, it's always your personality and you like what you like.
So when it comes to brand colours and your visual projection or fonts or voice, you know, it's really important that you Sticking with your personality. So if you like your purple, so you like your turquoises or you like this, I really believe you should carry this on across all your life. Social media platforms and all your different ventures you're doing because people need to recognize you because when you say, okay, that's Rachel Oh, she's got another thing she's doing but it's still Rachel Okay, so, you know you would do that [00:13:00] umbrella thing and you know, it can be little twists to it But I think it has to, you as a brand, you're supposed to be consistent, right?
So I wouldn't do two different things unless it's completely not related and you're starting new business and you want to cut off from one things to another. But if this is part of your brand, which complements each other, I would really, really urge you to keep that consistency across the whole brand.
Platforms, because I think people easily recognize you and they all of a sudden associate that colours and that font with your brand. And that's what we're going for. That's what we're looking for. That instant recognizable thing, you know, like Coca Cola and stuff like that. Maximum expenses. You know, they're not changing the logos depending on if they're selling furniture or milk.
It doesn't really matter. Right. They're all consistent because that's on the umbrella on the brand. So yeah, consistency across all your, uh, all your social media would be very advisable.
Rachael Botfield: So with having some brand photos done, would you recommend, if you already have them for your business, for your current brand, [00:14:00] maybe getting some done that are more specific to podcasting so that you can use those to, in, in that section of your website, in, in the graphics or cover art and things like that to promote the podcast?
Aga Mortlock: Obviously. Cause you know, I think certain things, you know, the headphones, you know, like tools of your job and stuff like that, you know? It has to be relevant to what you do. Okay. And, you know, even like sitting in front of the mic, you know, and, and recording things and stuff like that. It's really important that you cover all those aspects of your brand.
So if it comes to podcasting, you know, that image would be relevant, which is. your studio, your mic, your headphones, you know, all those different things. It just shows the tools of your job. So I would really strongly recommend that, that the top up it should, should really happened if you expanding your business into that, into that direction.
Rachael Botfield: Yeah. So you can expand your portfolio to be. To add that section in of you to have those for your the [00:15:00] cover art and for the website I always recommend people have their pictures on the cover art because I think that that as well Even though sometimes you're like a tiny little tile on on your phone. I always think it's nice to have Uh, the face behind the podcast, especially if you're an audio only podcast and you're being found on Apple.
People need to know.
Aga Mortlock: Yeah. People need to know who they, who's talking to them. You know, like Mel Robbins, you know, any podcasters, you know, was, uh, Steve, Steven Bartlett. They've all got faces on it. They do because people want to know who's talking to them. So it's, it's really, it's really important. And you know, I think always when your Moving and evolving and stuff like that.
You never know what's going to happen six months or 12 months. You never know. So updating your images on a regular basis is very important because that's, what's gonna get you more. Current, and that's what's going to keep your brand on top of those, uh, different, different things you're doing in business.
Rachael Botfield: Well, visibility is like we, like you said earlier, that's a key thing in [00:16:00] your podcast and your, with having your brand photos. We want to get in front of more people. We want to be heard, listened to, seen by more people. The aim, the aim of our business. I really love your passion and behind. Behind what you do.
And do you mainly work with female solopreneurs or do you work with larger businesses as well these days? Or is it
Aga Mortlock: mainly? You know, yeah, I started as a, as a women only photographer. I don't know, just naturally kind of worked maybe because my past, my makeover studios, I've photographed women and I feel comfortable.
I know how to guide them. Uh, I know how to pose them because, you know, even if you think, Oh, it's all natural, you know, it's all about angles and I'm your mirror. So I need to guide you during the session. Okay. Cause you might not have awareness, how you look like and stuff like that. So I feel very comfortable with that.
Photographing women. But as my career progressed, it just spreads out. So I photograph men, I do big [00:17:00] companies, like 60 people, you know, companies and stuff like that, bigger ones. So it kind of spreads out. Although I would say that women it's. It's, I would say 70 percent of people, like one, one kind of people, person, companies, you know, like your coaches, nutritionists, PTs, you know, those ones who've got their own business and, um, that's the still would say core of my brand.
But it really spread out across their, uh, across their whole genre right now. I can't tell it's only women. I don't photograph men or I don't do bigger companies. Uh, it still kind of happens. If probably if you look at my socials, you're going to see women mainly. But don't get, don't get, don't get misled there.
You know, I really think that women, maybe because I photograph my more women, maybe this is because women understand the importance of connection and nurturing people, and they understand that being the best kept secret in online presence, it's not when they're going to get you to your goals. [00:18:00] Okay.
Because sometimes I think, and I'm not generalizing, I think maybe some people have got, they're still old fashioned. So. views that are just headshot will do. Okay. And I'm not going to be throwing myself on a social media. This is not for me. You know, there's still kind of resentment hanging around there, who I am to showcase, or people going to think that, you know, I'm popping out left, right centred, I'm vain, you know, lots of people still got those kind of, you know, those preempted, things in the heads that it's not good to be visible because it's vain because I'm not Kardashian and stuff like that.
But I really think more and more bigger brands understand that showing that people behind the brand is really important. You know, behind the scenes is important, but I think women especially. They've got, they understand the importance of connection on every single level and your success in your brand, it depends of creating and speaking to the right audience in a, and sending the right message and visuals, as we know, are crucial to your, [00:19:00] to connect with, with your audience.
Rachael Botfield: Yeah, I totally agree with you there. The connection, it isn't about having lots of, like you say, that people think it's just about having loads of photos taken of yourself so that you quote unquote look nice and I think that's a problem that women have always been, uh, had against, had against them in that way.
Um, but it is about connection and it's about showing that you are a human and you are a person and this is my passion. And this is what I have to offer. Come and connect with me and get to know me rather than being some faceless brand.
Aga Mortlock: Yeah. And you know, if that's something what stops you from having a podcast because you don't like the sound of your voice or having your pictures taken because you don't like your left ear.
Right. Okay. So it's not about you love. Okay. It's about those people you want to connect. And, uh, I always say it's, it's. You serve those people, you've got solutions for [00:20:00] those people, you can help those people and you know, you're meeting people in shops every day and they don't run around screaming from the look of your face or the sound of your voice, right?
So that's a good idea to have your pictures done because you know the scary monster, okay, you might have in your head. You know, it's just funny, isn't it? How people think that images are completely something different than seeing someone face to face or having a podcast done. It's got. People listening to your voice every single day, why they would all of a sudden judge you because your voice or something, what you've got to say, why would they do it?
So I think we need to get over ourselves very often. And all those little voices we've got in our hearts, in our heads, we're not good enough. I'm not this enough or that enough, right? It's about showcasing who you are and how you can help people. It's not about you, what it is about you, but it's really about Your ability to help other people.
That's why I'm saying brand photography, it's not your vanity projects. It's not somewhere you go to, you know, have beautiful pictures of you for to put on a [00:21:00] wall, okay. To stare at them or having little album, but it's to showcase your business. So people get to know you and if they need your services, they can reach you with ease and they don't have to dig out and find you somewhere because people's attention span is very short.
Okay. If they like something, they're gonna jump on it and they're going to book you if that message is correct. If you're not going to show up, how are they going to find you?
Rachael Botfield: Yeah, and if you can't show up for your own business for them, how are they going to trust you or, A, get to know you like you said.
But yeah, it's um, I think a lot of people have that worry about having pictures taken and also the sound of their voice with podcasting. I have to say, when I first started, I was a bit like, Oh, that sounds a bit great on you. But do you know what? The more you listen to it. The more it sounds normal, I think we spend so much time convincing ourselves that we don't look right or don't sound right or whatever it is that we have, women especially, I think, [00:22:00] that we do need to get over ourselves a little bit.
And I feel like I've got over that little hurdle now of voice. It sounds, I don't hear that disconnect between when I talk and when I listen to a recording, which I used to do. I do that less now because I've Like, obviously I've been podcasting for a few years now, so I'm used to it. Yeah, I think that, yeah.
Getting used to it. We can see how important it is to have, um, have those brand photos for our business. Would you be able to give us a little couple of tips on how to find, um, the
Aga Mortlock: right photographer for, for us? Absolutely. You know, I think, I think this is really great that you asked that because that's crucial.
You really need to, first of all, do you really need to, I know it's, again, it's going to sound really woo woo, but you need to get that connection, okay, with someone. Because, uh, Photography, especially brand photography is quite an intimate process. Okay. Someone's going to stood there pointing at you. Okay.
With the camera. And, and it's, it's kind of, it's kind of, you know, vulnerable place to be in front of the camera. I [00:23:00] completely get it because I had pictures taken myself. So I exactly know how you feel and you don't want to feel like, you know, the reindeer in their headlights, right? When you know that your face freezes and you know that your face just doesn't look right.
So you need to find someone who puts you at ease. who've got the good spiel. You feel good around and, and you feel at ease and comfortable. That's, that's the main thing. Cause, cause you know, someone can be very good to technical, someone have the, have the most beautiful portfolio in the world, but if that can't put you at ease and you still look stiff, the technical skills, it's, it's, it's It's really not that important.
So first of all, I would say jump on the call with that person. See how I always do Zooms. I refuse to take any bookings by sending quotes, quotes of the email, because I think that works both ways. If I feel comfortable with you, we know that we're on the same kind of plane vibes wise. And, you know, we can bounce off each other and then we can have good fun.
You know, it's important for me as well, you know, because, you know, it's, it's important that you. [00:24:00] Enjoy what you do and you're supposed to enjoy what I do, you know, so so I think find out that person How are you getting on at the personal level when you're chatting if that person is your person? Secondly really really go on their website Social media and see if their photography, they do it's something you actually like, because there's lots of different styles of photography, you know, with me, I kind of try to mold my style to what you need, because I think everybody's different.
And some people like vibrancy, the colors, some people like more muted images. I always make sure that I'm not imposing my personal style on your brand. I'm basically fulfilling your brands is that the other way around, but I know the lots of photographers. That's the way I shoot, that's the effect I use, and you're getting that if you want or not, right?
So it needs to be someone who understands your brand. And also, someone, I would also say, I really think recommendation is a good way to go about [00:25:00] finding someone, read their reviews, you know, if someone, you know, have something good to say about that person. Because, you know, sometimes they have, might have beautiful pictures, but, you know, there might be 10 people who didn't enjoy working with that person, you know.
So I think. I would, you know, brand photography, it's investment. So you should really be scrutinized and check those people if that's your right people, because, you know, you can spend all that money and still not be happy about that. And that's not really great way, you know, to go about it. So check them out on the social media, see if you like what they do.
And definitely. Talk to them in person over the zoom because you need to get the vibe if they if they can make you feel comfortable That's you're not you're not winner.
Rachael Botfield: Yeah, it's very important like you say you do feel a bit vulnerable when you're having your photograph taken especially if you if you already have if you have those feelings that You know, we were just talking about of that you, you know, conscious of the way that you look, or you're not sure how the photo is going to come [00:26:00] out, having somebody that makes you feel at ease and like you say, is able to bring out your brand and bring out your personality is really, really important.
And like you say, it is an investment and it's an important investment, um, but something that you want to kind of take your time and figure out the right person to be able to help you.
Aga Mortlock: Only one thing I would say, and it's funny things what I'm going to say, but I would say never shop by the price, uh, when it comes to brand photography.
And I know they might say, Oh, because you charge that and all the people are cheaper. That's you're going to say it, but it's not about that. Cause I know people who sent, spent less amount of money in the brand photography because someone was cheaper, but they then ended up with spending still quite substantial amount of money on the pictures.
They're not going to use. Okay. So what's more money down the drain? And it's like with everything, like buying some coat is going to fall apart. It's all apart on five minutes, you know, or you just wearing it. And after first wash, it just looks awful, right? Sometimes you really need to know that [00:27:00] not going for the cheaper option, because you don't, that's why I don't have prices on my website, because.
I don't want people to compare my price to someone else because they should choose me because they, they kind of gauge with my personality and they know that I can deliver what they want because I'm listening what they want because I'm not minimalizing the issues they've got in their head. If they're going to tell you, I don't like my ear.
I don't like my nose. They call my lips. I'm going to try to avoid those things. You know, I'm not making emphasis on that because I know everybody's got their own, their own insecurities. So you need it. Pick that person who you think they're going to deliver, not who's the cheapest. But I think that applies to everything, isn't
Rachael Botfield: it?
Yeah. Because it is, I know people have budget constraints and that's absolutely fine. But you're right that if you're going to go solely on price, you might end, you might not be happy with the end result and find the best person to help you with, you know, like I say, in this case it's, it's brand photography, but the same applies, I [00:28:00] think, uh, to other.
businesses and other people out there offering services. You need to, it's not just about the price. It's about whether you gel with that person as well. Thank you so much for sharing all that information. And I hope everyone has a better understanding of how getting some great brand photography can really help your brand and your podcast.
I would love just to end with you letting us know about how you could help us. I noticed on your website that you have a brand clarity call as well as offering the brand photo shoot. I'd just love to know a little bit more about that.
Aga Mortlock: So, yeah, it's, it's really good a way when you still maybe starting your business or different parts, you know, of your, of your brand and don't know how to put those new things within your existing, uh, brand, or if you starting something new, fresh from a start.
And I really believe I, I always expect that. Explain that as a, as a kind of always compare it to having your SatNav and you having your postcode. Okay. And the clarity always going to give you that little [00:29:00] postcode, the aim, what you, what, where you want to get. Okay. So during the brand clarity, basically what we do, we just gauging of where you want to go, who you want to talk to, figure out what kind of message would work with your audience.
And also I would do like a little audit of your social media and your online presence to figure out what you're doing, right. And what can be tweaked to get the right message. So it's, it's a little bit kind of overhaul of what you're doing already and where we're going to go from here. Or if you start planning the new venture from scratch, how we can get the right message in front of the right audience.
So we very, uh, so we scrutinize your ideal client. You know, we're talking who you want to appear, what you want your branch to evoke, what feelings, what emotions. And what's the core message you want to project and based on that, we can go further, but without knowing who you're talking to and why you're talking to those people.
You're gonna get confused. And people don't buy from confused people. So it's really good to have that clarity. Go to the [00:30:00] business with the clarity. Who are you talking to? Why are you talking to those people? And how you want to present and project that message.
Rachael Botfield: Yeah, 100 percent it is. If you don't know who you're talking to, you're, you're in trouble.
Basically, the first thing you're doing. I mean, I say with people that start a podcast as well, you know, you're thinking about your ideal listener. And here in this case, you know, we're starting podcasts For our business. So, you know, it's for your ideal client, but if you are unsure about who your ideal client is, when you're trying to bring up and develop your podcast, you're going to also run into that kind of problems as well, if you don't know.
And it's something, I mean, I, I do review my ideal client, um, every six months, I would say. Yeah. It's so important to re refresh and refocus because sometimes you can feel self drifting. And I felt that with this podcast, um, When I first started, you know, I had all these things and when I ran out of the, well not ran out of the ideas, when I had the, I finished what I planned, you know, I [00:31:00] always make sure when I'm doing a new season, am I delivering what I want to deliver to these people to make sure that I can bring it back to, to that important question is, you know, You know, who are these people and what do they want?
How, what help do they need? Um, so yeah. Um, that sounds like a really valuable service, Agha. I really like to think so. Yeah. Yeah. It's important because sometimes it is hard. Sometimes it's nice to have it from another perspective as well. It's the outsider look, right?
Aga Mortlock: It's the outsider look. And it's hard to see how our brands, how people perceive our own brands.
If you're not outside decks, cause you know, you get muddled up in your own head. So it's really good to have that fresh set of eyes on your brand or, you know, how you can promote that brand successfully. And just like you said, Rachel, it's, it's, you know, we don't have to speak to everybody. Okay. And we, we, we won't be able to speak to everybody.
and serve everybody in this world. It's why it's really important [00:32:00] to set yourself that little target. And also, I would flip it all the way around. It's not about who you can serve, but who you enjoy serving. I always said to my people, What do you like to do in your business? Cause you've got hundreds of different services.
What you like to do, because I think if you promote those services, which makes you feel happier, you know, and more, you know, you know, that that's why you may be put on that world. Okay. And you might have different types of services, which you enjoy a little bit less, or you're still doing it because someone else is doing.
I always says, just promote those things which you enjoy doing because your passion and your confidence and your enjoy for the business going to show up. differently than doing those things you think you're supposed to be doing or those people need. Okay. Um, I really believe that always flip it to yourself.
Do what makes your heart sing. Don't try to please everybody. Don't try to talk to everybody. Be a little bit narrow minded because when you fulfill your energy, if your energy is there [00:33:00] and you're happy about it, you're not going to get this energy depleted. And you know, we have got, we hear all the time about burnout and stuff like that because people do those things, so many things, they maybe don't feel like they should be doing or they feel they're hard, you know, so I would say do what you're happy with and serve those people who you're happy to serve, not what you think you should be serving or who's got the money, you know.
Rachael Botfield: Yeah, I love that. I think that is a great place to finish on, serving people by doing what you love and then your passion and authenticity will shine through. Yay! That's fantastic. Thank you so much for coming on today. Um, I will put all of Aga's links into the show notes where you can find her website.
Follow her on Instagram and get to know her a little bit better. I'm sure she'd love to hear from you all. I would love that. If you have any , if you have any questions or, or take a look at her awesome photos. Um, thank you so much and we will see everybody soon. [00:34:00] Thanks for listening to the show. If you'd like to connect with me, I'll get in touch then head on over to my website.
If you like the episode, then I'd love it if you could leave me a review in your chosen podcast app. Your feedback is much appreciated. See you next time.